LOCAL HEROES - about us

FOUNDED FIVE YEARS AGO BY FRIENDS ARETA SZPURA AND KAROLINA SLOTA, LOCAL HEROES STARTED WITH A BUDGET OF $150, AND WHAT BEGAN AS A SMALL TEE COLLECTION HAS EVOLVED INTO AN INNOVATIVE EXCITING AND YOUTHFUL STREETWEAR BRAND WITH A COMPLETE PRODUCT RANGE.

IT ALL STARTED WITH JUSTIN BIEBER WEARING THE ICONIC DOING REAL STUFF SUCKS T-SHIRT. NOW THE LOCAL HEROES TEAM CONSISTS OF RIHANNA, RITA ORA, KYLIE JENNER, GIGI HADID, MILEY CYRUS AND MANY MORE - HELPING LOCAL HEROES TO DRIVE INTERNATIONAL PRESS COVERAGE AND BECOME AVAILABLE ON FIVE CONTINENTS AND WITHIN MAJOR RETAILERS SUCH AS ASOS.COM, URBAN OUTFITTERS SELFRIDGES OR COLETTE.

LOCAL HEROES COLLECTIONS ARE NOTORIOUSLY STRAIGHTFORWARD, STREET STYLE FOCUSED AND ALWAYS WITH AN ELEMENT OF YOUTH SUBCULTURES. THE DESIGN PHILOSOPHY IS NOT ENTIRELY TREND-DRIVEN BUT FOCUSED ON A UNIQUE DIRECTIONAL VISION REFERENCING STREET WEAR AND YOUTH NOSTALGIA.

OVER THE YEARS THE BRAND HAD MANY SUCCESSFUL COLLABORATIONS. THESE INCLUDED A CAPSULE COLLECTION WITH GRL PWR GANG, LINE OF LINGERIE WITH FRENCH DESIGNER COUCOU SUZETTE, COLLECTIONWITH DISNEY AND EXCLUSIVE TRAINERS WITH REEBOK.

THE BRAND IS DEDICATED TO PEOPLE WHO LIKE TO STAND OUT IN A SIMPLE, SOMETIMES FUNNY AND CASUAL WAY. OUR GIRLS DO NOT TAKE LIFE TOO SERIOUSLY AS THEY ARE BUSY MAKING THEIR DREAMS COME TRUE. ARETA AND KAROLINA BELIEVE IN GIRL POWER AND SUPPORTING OTHER BABES WHICH IS WHERE THE BRAND’S MOTTO “FROM ONE BABE TO ANOTHER” COMES FROM. WE BELIEVE THAT GIRLS SHOULD BE CONFIDENT AND FEEL GOOD ABOUT THEMSELVES NO MATTER WHAT.