LOCAL HEROES - about us

Founded two years ago by friends ARETA SZPURA AND KAROLINA SLOTA, Local Heroes started with a budget of $150, and what began as a small tee collection has evolved into an innovative exciting and youthful street wear brand with a complete product range.

It all started with JUSTIN BIEBER wearing the iconic DOING REAL STUFF SUCKS T-SHIRT. Now the Local Heroes team consists of RIHANNA, RITA ORA, CARA DELEVINGNE, SELENA GOMEZ and many more - helping Local Heroes to drive international press coverage and become available on five continents and within major retailers such as asos.com and Urban Outfitters.

Local Heroes collections are notoriously straightforward, street style focused and always with an element of YOUTH SUBCULTURES. The design philosophy is not entirely trend-driven but focused on a unique directional vision referencing street wear and youth nostalgia.

The brand is dedicated to people who like to stand out in a simple, sometimes FUNNY AND CASUAL WAY. Our customers do not take life too seriously as they are busy making their dreams come true.